The Communications Challenge
Never has there been greater opportunity to customize and target
sales and marketing as there is with the tools and technology available today.
Never has the patience of the consumer been lower—bombarded from all sides with
infomercials, spam mail, and advertising pop-ups—an incessant din of shouting when a reasoned and well-placed whisper would have far more impact.
As the Internet has grown and matured, the siren song of
technological possibilities has become an end in itself: web sites built to
impress us with their technical prowess, the message becoming a mere appendage.
At the other extreme, Internet for the masses: "use our tools" and
build your site in "as little as ten minutes." If only the message
could be crafted as quickly!
At [Clear-and-Simple] we
have decades of experience in a wide range of computing technologies, always
with the aspect of communicating clearly to an audience whose needs are
examined, understood, and addressed: from the linotype operator learning to use
computers for the very first time to the Chief Technology Officer setting
corporate direction for the next five to ten years—although these days even three years is a challenge! Whatever the need, whoever
the audience, the clearest and simplest communication works best.
Early adopters of the Internet ourselves—predating browser
technology—we have participated from the outset in the information and
sensory explosion that is the Internet as we know it today. Clarity and
simplicity of communication are at a premium as never before.
We invite you to explore our growing portfolio of sites and to
consider us in meeting your communications needs, whatever the format.
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