Our design philosophy

Accessible. Direct. Did you go to pay your bill today or access your corporate intranet for some information, only to be confronted by a whirling carousel of icons? Did readable text on a plain background metamorphose into jagged kaleidoscopic letters shrunken to the size of fly specks smeared across a collage of ever-changing inspirational images? Perhaps you checked a web site on your smart phone, and when you got home or to work to browse the site further you were assaulted by graphics which had exploded to fill your computer screen alternating with massive expanses of artistic white space?

You are not the first. Our designs aren't a reflection of a lack of technological prowess, we have all the latest Adobe® tools at our disposal, no different from any other web site developer. We simply don't use tools just because we can.

Our designs reflect our mission: efficacy and usability in the conveying and accessing of directly pertinent information, tastefully presented without overbearing bells and whistles that don't add value or demonstrate your competence.

Sincere. Honest. Qualities often lost in the rush to generate market hype. When everyone has the same slick message, how do you communicate you're not just another “pretender?”

Our commitment to you, our client, is:

  • To get to know you. We spend the time to understand you, your voyage, your destination.
  • To experience you. Sampling your products and services. Attending a fund-raiser or other event. Reviewing your current and past marketing or communications materials. We maximize the impact of your message when we can compose your content with the perspective and clarity that comes from getting to know your company or organization: your people, your message, your point of view. When that's not possible owing to distance, we familiarize ourselves with you before our first "sit-down" to insure we can ask you cogent questions about your goals.
  • To capture and reflect your uniqueness and individuality. We insure the pictures, graphics, copy, and style of the web site or materials we create for you reflect you, your company and employees, your organization and members. Clipart, skins, and templates are placeholders—not products.
  • In short, to meet your needs and objectives in understanding, formulating and communicating your message.

We have decades of experience building sites, starting with HTML, moving on to Dreamweaver when that was cutting edge, then to building our PHP content manager, then integrating social media and, most recently, HTML5 aspects—while starting out with small VGA screens, growing to large screens, and now back to tablets, smart phones, and "internet everywhere."

If you like your current site but need it to work gracefully on a smart phone, or looking for more personalized hosting, we're glad to help there too!

DILBERT strip licensed for use on our web site.

Site contents copyright © 2017, N.N.Sanchez and P.J.Vecrumba. All Rights Reserved. Please Email us at contact@clear-and-simple.com for project inquiries. This site does not use cookies.

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